Large related lot that consists of items revolving around the ad campaign “You’re Looking at Our Attitudes!” which talks about their “finest expressions of the attitudes that motivate us”.
You get a large folded poster with images of the ST-7 turntable, 430 receiver, A-401 integrated amplifier and the Citation 16 amplifier. With the same image you get a photographic slide taken during the process, a black and white internal company photographic print, a glossy test printing of the image and finally a test printing of the 2 page ad itself.
Additionally you get:
-A Harman Kardon internal photograph of the A 401, a brochure for the 400 series (including the A401, A402 and T403 tuner) and both the preliminary and final product announcement color sheets.
-A brochure for the 430 twin powered receiver and the preliminary product announcement flyer.
-A brochure for the Citation 16 professional power amplifier along with the internal company black and white photographic print.
They are all in nice condition and were file copies. The poster is folded.
These original never used brochures and actual design material lots are from the private collection of the Lead Industrial Designer, Yasuhiro “Jerry” Okuda, at the time at Harman / Kardon. His career was varied and he was involved with some of the biggest companies out there, see below for a short biography.
The photographs often included are directly from his work at Harman-Kardon and were never available to the public but were utilized for artist proofing, advertising, brochures and the like.
An example of a rare public credit for his work can be seen at:
though a number of units produced had small plaques with his and other designers names on them.
Okuda was the industrial design lead for all of the Harman Kardon related materials we are currently selling and he has a very rich history in Industrial Design for many big companies. He was responsible for the unique clean look of the H/K line from the 60’s through into the 80’s.
If you are interested in these unique pieces then search the site for other related lots. You can also search for “Okuda” to find his other company items including Herman Miller, Honda, Thonet, George Nelson, Olivetti, General Motors, Royal Typewriters and many more.