Probably 70’s but undated. Approximately 4′ x 3′ full sized mattress given as a premium with the purchase of a Sevylor boat. This is likely a rare item due to it’s relatively low distribution. Mattress is very heavy White vinyl and has a very large head shot of Captain Crunch with his name above him in brilliant colors. Below the Cap’n is also the LIFE cereal logo. White rope handles. Comes in original, plain, box marked “1 I88Q Quaker Oats Mattress” . Box has been opened but raft is unused, Mint with original boat warranty card both in plastic bag. GREAT DISPLAY!!