Early 60’s. Probably given to new car purchases from Ford/Lincoln Mercury as it is noted and prominently advertised. 2 scarce VG++ records in NM- bifold sleeve with 24 page book insert. Cover features large shot of Arnold choosing a club. Back cover has galley shot of Arnold at the National Invitation. The book covers the instructions given in the records and covers 8 areas. Book is NM. Inside cover, after the book, is a full color ad for the Mercury Monterey Custom S-55 in blazing red. Cover notes that it is narrated by Arnold Palmer with Chris Schenkel. Scarce.